When our founder, Yusif Bin Yusif Fakhro set up an establishment over 75 years ago in Bahrain to supply consumer durables, he became a pioneer in presenting new and innovative products to an uninformed market place.  With a vow to ensure that his customers would receive the best customer care and value for money, Yusif Bin Yusif Fakhro educated consumers about products throughout the experience.  This has given his legacy, Yusif Bin Yusif Fakhro BSC (c) (YBYF) the edge in today’s competitive market and ensures that customers do not just buy a product, they also benefit from a fully informed customer experience.

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